I'm Alexander

Creator, Product Leader
and amateur Kombucha brewer 🙏

Hi, my names Alexander.
Nice to meet you.

I am a product leader setting up product managers, designers, marketers, among many other stakeholders, for success. Shaping product strategy and ensuring smooth development of great products that deliver value to customers and organisations.

My leadership is influenced by my years working as a UI/UX designer, engineer, and growth strategist for teams of all sizes. I love crypto and have been working in the world of Fintech for the last 8 years.

Strategic Leadership 🤓

I am constantly striving to tell stories in order to communicate product vision, strategy, and business goals to product managers and stakeholders from multiple functional verticals. Utilizing lean portfolio management processes I love workshopping and identifying organizational goals, bets and initiatives as-well as defining key measures of success. My passion for the creative process drives my experimentation allowing me to approach product discovery in a unique and considered way.

Operational Strategy, Portfolio Management 💹

I love solving all kinds of complex and pressing challenges in relation to operations and portfolio management within businesses. Helping to increase business value, efficiency, speed as well as assisting key stakeholders and executives in making key decisions through light weight governance and lean value. Driving development of new processes or optimizing workflows for efficiency I strive to improve organisations as a whole including cultural development. 

Startup Advisory 🏆

I love working with startups and founders, I offer scaleup support, growth capital and startegy advice to help you scale from your first round to Series A and beyond. I can support your team with advice and input on hiring strategy, growth marketing, product positioning, product strategy, pricing, goal and objective setting and lean operations. Above all that I love to support the development of exciting products and companies that improve peoples lives. If you would like to have a coffee then drop me a line.

Developing people and high functioning teams

I love to work with people and support them acheiving their personal and career goals. Through effective coaching, feedback and career planning I am able to provide individuals with a strategy they can execute in order to acheive their goals. Facilitating development of team charters and ways of working aswell as regular retrospectives I am able to introduce a constant learning spiral and open culture within product teams.

My Specialties

I can offer a full stack of services tailored to help you take your business to the next level. From UX/UI design to front end development and marketing to business operations and processes I am equipped to help you over achieve your objectives and ultimately build products people will love to use.


  • Market Research
  • Inception workshops
  • Goal setting
  • Portfolio management
  • OKR Systems


  • UI/UX design
  • UI/UX auditing
  • Brand identity
  • Visual design
  • Prototyping and testing


  • React
  • Ruby on Rails
  • Rapid prototyping
  • Wordpress


  • Copywriting
  • Photography
  • Animation
  • Iconography
  • 2D/3D graphics

Let's Work Together