I use typography, symbols, color, and other static and dynamic graphics to convey facts, concepts and emotions. This makes up an information-oriented, systematic graphic design process which helps people understand complex information. Successful visual communication through information-oriented graphic design.
Exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features.
Usability testing sessions are an essential component of any major project. Similar to focus groups in brand development and product launches, usability testing offers a rare opportunity to receive feedback from the very people the product is aimed at - before it's too late to do anything about it.